As 2022 winds down and we look ahead, it’s the time of year when we look at what’s on the horizon. Our parent company Amadeus has released the 2023 edition of its travel trends report.
The company has identified five new developments which will shape travel in the coming year. Let’s have a look at each one.
Meet a New Kind of Travel Agent
The metaverse will play an important role both pre and post trip. It will allow travelers to explore a destination before their journey or relive their memories after they return.
Specifically, according to Amadeus, this will become increasingly popular to trial higher-priced items such as luxury cruise holidays, bringing the “try before you buy” option to travel.
Furthermore, the metaverse can act as an extension to physical travel through immersive online experiences such as concerts and exhibitions.
Smile for Your Seat
Next year could be when biometrics take center stage, making a smoother travel experience. Specifically, biometric payments will make a leap forward.
Biometrics has already made significant inroads into airports for identification checks, so payments are a logical next step.
If a traveler is already using biometrics then these identity checks could double-up to cover payments made while traveling, which could make ancillary payments seamless.
This will be both more convenient and more secure for travelers making payments on the go.
While in some cases certain components of travel may be going in one direction, hotels are going the other and providing more to travelers. To encourage lighter travel, hotels will offer travelers more amenities.
Amadeus states, a combination of customers becoming more conscious of their carbon footprint and cost of checked-in luggage is slimming down suitcases.
"To encourage lighter travel, hotels will offer travelers more amenities."
Because of this, hotels and resorts are increasingly offering more to their guests such as workout clothes and sports equipment, and often from local suppliers to further add to the travel experience.
Working from Roam
We’ll further see the blending of work and leisure travel, giving way to the “bleisure” movement. As flexible working increasingly becomes available, more workers will go the way of the digital nomad.
Supporting this movement will be more countries encouraging digital nomads through visa schemes and incentives as well as more companies adopting “work from anywhere” policies.
Amadeus has seen search increases to popular digital nomad locations during the month of September 2022 as compared to 2019:
- An increase of 165% from Sydney to Bangkok.
- An increase of 74% from Sao Paulo to Lisbon.
Welcome to Bonding Business Breaks
Another way business travel is changing is via a new categorization, focusing on connecting teams, building relationships and unlocking creativity away from the office. Kambr itself arranges multiple company-wide get togethers over the course of the year.
"People want to reduce their impact on the planet, while putting human relationships and wider society first."
Like many companies today, Kambr’s team is scattered throughout the world, so it’s imperative that we find time to all come together and connect.
With these employee experiences at the heart of company culture building, team travel programs will increase exponentially as they are a good way to motivate teams, improve employee satisfaction, strengthen company loyalty, and unlock creativity.
“The world used to predict technology’s impact on travel in an entirely physical way, visualizing ever bigger and faster modes of transport. The future is now here, and it looks very different. People want to reduce their impact on the planet, while putting human relationships and wider society first,” said Daniel Batchelor, Vice President, Global Corporate Marketing, Communications & Social Responsibility, Amadeus.
“In this exciting new reality technology is enabling us to reach these goals. The metaverse, biometrics and traveler expectations from the travel industry are combining to shift the landscape rapidly. It is an incredibly exciting time for the industry.”