t a time when historical demand and traditional forecast models have been rendered useless, AirAsia has reconfigured its tech stack to operate successfully within the new frontier of commercial aviation, becoming more efficient, more collaborative and heralding more forward-looking data analysis.
At the center of Asia’s largest low-cost carrier’s systems overhaul is Eddy, Kambr’s revenue management software, which brings greater agility, fresh data insights and an intuitive working environment for its analysts.
Flexibility: In both Implementation & Workflow
Many airlines are bogged down with antiquated tools and processes, some dating back decades. Airlines relying on these outdated technologies are ill-equipped for today’s fast-changing landscape, as they are too rigid, making it difficult to even find workarounds.
“AirAsia’s strategy and commitment to continually embrace greater innovation demands a world-class solution. One of the unique features of Kambr’s platform is its flexibility. You can achieve incremental improvement without having to rip out your entire tech stack and endure a painful implementation phase.”
Other technologies in the market operate as a black box designed to minimize user control, resulting in users wasting time trying to decode the system and struggling to find workarounds when their goal is an efficient workflow created through transparency and simplicity.
“AirAsia’s strategy and commitment to continually embrace greater innovation demands a world-class solution. One of the unique features of Kambr’s platform is its flexibility. You can achieve incremental improvement without having to rip out your entire tech stack and endure a painful implementation phase,” said Amanda Woo, AirAsia’s Chief Commercial Officer.
“The implementation phase, designed and carried out by Kambr Advisory, was quick and painless. The software directly integrates with our reservation system, New Skies and even our own internal data science practices. We expect to continue making remarkable improvements in our performance in line with our commitment to digital transformation strategies. We are proud of this partnership with Kambr and look forward to continued collaboration in the future,” she added.
Collaboration & Efficiency Gains
When running at full capacity, AirAsia and its subsidiaries serve more than 80 million passengers across 165 destinations on 265 aircraft. Kambr’s Eddy facilitates the efficiency and streamlined workflow needed for the Southeast Asian carrier’s extensive team of analysts to manage the numerous variables and scale of its operations.
A major step in empowering AirAsia’s revenue analysts is ensuring they don’t go it alone. The LCC also boasts an impressive data science operation, which is the fuel to their revenue management and commercial processes.
“Having a tool as open and flexible as Kambr’s Eddy solution will help us increase revenue for existing products and create more business opportunities through leveraging synergies in the ecosystem, which is especially important in today’s rapidly changing environment.”
The AirAsia website receives over 2 million daily unique visitors every day, who are presented with personalized offers thanks to real-time data crunching and seamless integration of AirAsia’s multitude of products.
One game-changing element in the project was how quickly Kambr’s workflow enabled the bespoke departments of revenue management and data science to come together and work in a cooperative and efficient manner.
“Having a tool as open and flexible as Kambr’s Eddy solution will help us increase revenue for existing products and create more business opportunities through leveraging synergies in the ecosystem, which is especially important in today’s rapidly changing environment,” said Paul Carroll, AirAsia’s Head of Route Revenue.
Creating an efficient workflow isn’t just about having the right tools, but also the right processes. That takes not only technology, but also people.
Kambr’s Advisory team worked closely with AirAsia’s revenue analyst team through the remote technology setup and configuration to create an optimal workflow and process improvement, considering the airline’s business practices and commercial objectives.
“Our partnership with AirAsia goes beyond a standard software agreement. Together we’re building the future for commercial airlines, ushering in a new era of efficiency, collaboration and intelligent automation,” said Jason Kelly, CEO, Kambr.