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Building a Modern-Day Airline
It’s often been said by airline executives, “if only I was launching an airline today, I would build everything completely different.”
That’s precisely the opportunity Flyr is leveraging as it builds from scratch a new airline made for today’s digital retailing environment.
“We’re creating a lightweight and purely digital product based on the needs of travelers,” said Tonje Wikstroem Frislid, CEO, Flyr.
“Starting out afresh gives us a huge advantage over incumbent airlines when it comes to constructing sophisticated modern systems which are integrated in a unified tech stack.”
“When building our digital retailing infrastructure, Kambr was the only real solution for us because of their innovative approaches to pricing and revenue management. Where others see it too difficult or not possible, Kambr sees solutions and unique opportunities to lead commercial aviation forward.”
Flyr is putting the traveler first. Flyr wants to make it easy to book a ticket, easy to amend the ticket, and easy to track a flight and all its associated details.
In order to make this possible, as Wilkstroem Frislid alluded to, it takes a completely new commercial and revenue management infrastructure.
Traditionally, airlines have been bogged down by legacy software systems that constrain pricing and offer creation with rigid fare classes.
Introducing Bucket-Less Dynamic Pricing
Flyr has partnered with Kambr to alleviate this problem with the introduction of bucket-less dynamic pricing.
This new solution facilitates continuous pricing (a form of dynamic pricing), which effectively gives an airline an infinite amount of pricing possibilities to serve the most relevant offers to travelers while satisfying the entire demand curve.
“We are excited to partner with Flyr leading the transformational efforts of how to optimize airline revenues,” said Michael Peters, co-founder and Managing Director of Kambr.
“It's the perfect opportunity to bring our product vision to life which enables airlines to optimize their complete product and service offers instead of simply optimizing the base fare of their seat inventory."
With the means to offer prices across the entire demand curve, Flyr can stay true to its mission to “satisfy travelers' needs and fly fewer, smarter flights to places and at times people need to travel.”
“It's the perfect opportunity to bring our product vision to life which enables airlines to optimize their complete product and service offers instead of simply optimizing the base fare of their seat inventory."
“When building our digital retailing infrastructure, Kambr was the only real solution for us because of their innovative approaches to pricing and revenue management,” said Wikstroem Frislid.
“Where others see it too difficult or not possible, Kambr sees solutions and unique opportunities to lead commercial aviation forward.”
Together Flyr and Kambr aim to disrupt commercial aviation by creating transformative new approaches to pricing and revenue management.
“It’s Kambr's mission to unconstrain airlines, including unshackling them from legacy systems and processes, which have halted progress and limited opportunities,” said Jason Kelly, co-founder and CEO, Kambr.
“This is why Flyr is a perfect partner for us. They are real trailblazers, and together, we are shaking things up and leading commercial aviation into the era of digital retailing.”
