Kambr is expanding its customer base in Latin America by adding Mexico's biggest LCC
Volaris will be migrating its entire revenue management operations onto Kambr’s Eddy platform after the two organizations recently struck a deal.
As an initial test, the low-cost carrier managed 30% of its routes on Eddy and experienced a weekly revenue improvement from those routes.
“We are very impressed by the way Kambr’s Eddy platform is built both from a functionality standpoint and an ease-of-use perspective,” said Omar Carrera Marquez, Commercial Director, Volaris.
“Eddy possesses incredibly effective features such as FlowFX and Flight Controls while being intuitive for analysts with its visually applying UI and dashboards. Kambr's future vision aligns with where we're heading and therefore is the best partner to get us there.”
Part of that future is leveraging data that is streamed in real time, which is possible thanks to Eddy’s direct integration with the airline’s New Skies reservation system from Kambr’s sister company, Navitaire, which allows Volaris to work more efficiently and more quickly react to everchanging market dynamics.
Having these abilities provided by Kambr will help Volaris with its future growth strategy, as the airline continues to experience rising passenger totals. Last year, Volaris carried a record of over 30 million passengers.
The airline becomes the latest Mexican airline to enlist the services of Kambr, increasing the organizations footprint in the Mexican market as well as the total Latin American market.
According to IATA, 2019 passenger numbers in Latin America are forecasted to be surpassed in 2023 for Central America (102%), followed by South America in 2024 (103%) and the Caribbean in 2025 (101%).
Specifically, Mexico will have the largest market share in the region from a forecasted period of 2023-2028. The development of the Mexican market is driven by the expansion of the LCC market and the end of the US-Mexico ‘Open Skies’ agreement, which eliminated restrictions on routes between the two countries.
“Our deal with Volaris is a strong signal in two ways. Firstly, we’re elated to be working with the Volaris team as our latest airline in Latin America, an emerging market in the aviation space, and secondly, we’re proud to show Eddy’s capabilities, as airlines look to upgrade their existing tech stack,” said Jason Kelly, CEO, Kambr.
About Volaris: Controladora Vuela Compañía de Aviación, S.A.B. de C.V. (“Volaris” or the “Company”) is an ultra-low-cost airline with point-to-point service that operates in Mexico, the United States, Central and South America. The airline offers low rates to stimulate market demand, offering a wide range of additional products so that each client fly only with what they need. Since it began operating in March 2006, Volaris has increased its number of routes from 5 to 202, and its fleet from 2 to 120 aircraft. Volaris offers over 550 flight segments each day in routes that connect 43 cities in Mexico and 28 in the United States, Central and South America, with one of the most modern fleets in the American continent. Volaris targets passengers that visit friends and relative (VFR), business travelers that are concerned about travel costs, and people who travel for leisure. Volaris has received the Empresa Socialmente Responsable (ESR) distinction for fourteen consecutive years, it joined the Dow jones MILA Pacific Alliance Sustainability Index in 2020 and the S&P/BMV Total Mexico ESG Index of the Bolsa Mexicana de Valores in 2021. For more information visit: www.volaris.com.