Check out The Art of Flying, our expressionistic take on the "art of the aviation experience." This is the fourth in a weekly series of commercial aviation commentaries in the form of poetry by Kambr Inc.'s Martin Kaduc. Read Martin's first poem in the series, Kleenex, here, his second work, Redmond, here, and his third entry, Spinners, here.
“Load factor, load factor we need more butts on the plane” is the prevailing mantra of the week,
But “yield, Yield YIELD” next week is guaranteed to the be the metric that management will seek.
Welcome to the daily life of a revenue manager at almost every airline regardless of location or size,
Yet it is laser focus on revenue that commands strategy at airlines that are wise.
Load factor is easy, just open low fares on every flight
Yield is equally simple, just make sure the inventory is tight.
But finding the right balance of load and yield is the trick that prints money,
So focus on the one metric that matters Ms. Analyst and ignore that executive dummy.
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