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he year 2020 has been wild, unprecedented and incredibly challenging for the airline industry. We thank all of our readers for joining us on the turbulent ride, and hope that we've been a help in some small way. Through all the ups, downs, shocks and unexpected events, here are our most read articles of the year.
10. SKY's The Limit: How a Chilean LCC Is Innovating Amid Pandemic Challenges
The pandemic has caused airlines to reorder the decisions they make regarding tech and platform strategies as they contend with the most volatile demand shocks and government travel restrictions in history. SKY had been ramping up its digital transformation over the past two years, but the past year have forced it to find a new balance between reducing expenses and providing solutions to the latest consumer demands.
9. How American Airlines’ And JetBlue’s Partnership Will Impact Airline Alliances
As the U.S. has struggled through spikes of coronavirus cases in the west and the south, along with dire expectations for the future of business travel, domestic demand has taken on a new importance. By building up options for northeast travelers, American and JetBlue are adjusting to the uncertain reality.
8. Airlines and COVID-19: How Carriers Can Improve Liquidity
International aviation industry consultant and Aviation Festival Americas Chairman René Armas Maes outlines ways airlines can execute a cost cutting plan to effectively tap private and public funding.
7. The Signals That Will Point to Airline Industry Recovery
There is no shortage of speculation about how the airline industry will emerge from of the crisis caused by the COVID-19 pandemic. But the most interesting question at this moment is when and where signs of an upturn in passengers’ willingness to travel can be detected. This article dives into some sources airlines can look into to gauge recovery.
6. Which Airlines are Best Positioned to Succeed Post Covid-19?
A reset in the airline industry is taking shape, and the ultimate shakeout is sure to result in a shift in the dominant business models between full-service carriers and low-cost carriers. Even as capacity begins to increase, and hopefully return to near-pre-Covid levels, the skies will look different in what some are dubbing “the new normal.” That begs the question – what airlines will come out on top in this new environment?
5. A Week-in-the-Life of a Revenue Management Analyst
Kambr Advisory Group’s lead advisor, Megan Vigfusson, reflects on her time within Revenue Management departments, reminiscing about a representative workweek. She also takes a moment to reflect and empathize with her fellow operators, who are scrambling to make sense of up from down in these turbulent times.
4. How Airlines’ Embrace of Social Media is Evolving After a Decade of Learning
Airline industry social media teams are growing, as are social media budgets, in an investment strategy that is emblematic of the way airlines are trying to connect with customers outside of “traditional” marketing.
3. What Lufthansa Group’s Continuous Pricing Solution Means for the Airline Industry
The Lufthansa Group that it had launched an industry-first “continuous pricing” (CP) solution. This means the group’s carriers can now offer a theoretically infinite number of distinct price points because they are no longer tied to reservation booking designator (RBDs), also known as fare classes.
2. The Deafening Silence Of Depressed Demand – One Traveler’s View From Singapore
Airline consultant Judson Rollins chronicled his experiences from Singapore back in February during the early days of the coronavirus pandemic. He gives a unique take into a panic that wasn't yet well understood outside of Asia.
1. How Business and Leisure Travel Can Come Back Post COVID-19
In an interview with Kambr Media, Aurélie Krau spoke about how she believes, "we are going to see a shift: As a result of this crisis, more organizations will realize that work can be done from anywhere. This will open the door for more productive conversations in the future. We might see ‘Bleisure’ even more often."
Thanks again to everyone who's stuck with us through this challenging year. We look forward to building a better and brighter 2021 with everyone!
