As another unprecedented and whirlwind year comes to a close, we'd like to take a moment and thank all of our dedicated readers from coming along for the ride. It's common this time of year to take a look back before focusing on what's ahead, and we'd like to do the same here at Kambr Media. Without further ado, let's count down our top 10 most read articles published in 2021.

10. O&D, Leg, or Hybrid? Balancing Revenue Management Sophistication and Complexity

Revenue management systems generally offer two types of inventory controls: leg-based or origin-and-destination (O&D). There are also “hybrid” options that offer airlines some of the benefits of O&D without all the complexity.

This articles examines the two different approaches, weighing the pros and cons of each.


9. Long-Haul, Low-Cost: Can This Business Model Ever Succeed?

Debated as a long-term sustainable business, the long-haul, low-cost (LHLC) model for airlines is a question that remains unanswered and remains a hot topic in the industry. Every wave in aviation's history brings another attempt. One of our correspondents analyzes the topic in search of an answer.


8. Revenue Management Metrics & KPIs

If you can’t measure it, you can’t improve it” is maybe one of the most important quotes on business by renowned management consultant Peter Drucker. This is especially true in the data-driven field of revenue management.

Therefore, it’s crucial to establish a baseline. But what are numbers should an airline look at when gauging its RM practices? This article described and sorted by category several revenue management metrics and KPIs.  


7. Continuous Pricing + Refined Segmentation + Competitive Landscape Understanding = Winning Revenue Optimization Mix

One of the biggest topics of the year was continuous pricing.

We caught up with Benjamin Cany, Head of Offer Optimization, Airlines, Amadeus to get his view on the emerging pricing solution, learned how Amadeus is deploying it for its airline customers and got Cany’s take on other offer and revenue optimization strategies.


6. Airline Forecasting Since COVID-19: The Rise of Alternative Data

In many ways, the commercial aviation industry has been indelibly changed. This has been especially felt within the practice of forecasting flight demand.  

Historical data used to be the go-to source of data, but during these unprecedented times, it’s essentially been rendered useless.

So, what information and tactics can airlines turn to instead? We consulted with several industry sources to find out.


5. As It Launches the Digital Retailing Airline of the Future, Flyr Partners with Kambr to Implement a Continuous Pricing Solution

The Norwegian startup airline and Kambr have a very innovative partnership, devising new ways to serve travelers by presenting flexible and streamlined offers

This includes continuous pricing (a form of dynamic pricing), which effectively gives an airline an infinite amount of pricing possibilities to serve the most relevant offers to travelers while satisfying the entire demand curve.


4. Fare Classes and Buckets: What They are & How Pricing Strategies are Changing

There may not be an industry more driven by traditional supply and demand laws. That’s why one of the fundamental practices of airline revenue management is pricing segmentation. Only offering one price point would critically hinder revenue optimization.  

Therefore, airlines select multiple price points to stimulate traffic and to obtain the optimal mix of passengers. This is done through a mechanism known as fare classes or fare buckets.


3. AirAsia Aims for Streamlined Revenue Management & Data Science Processes with Kambr's Eddy Software

At a time when historical demand and traditional forecast models have been rendered useless, AirAsia has reconfigured its tech stack to operate successfully within the new frontier of commercial aviation, becoming more efficient, more collaborative and heralding more forward-looking data analysis.

At the center of Asia’s largest low-cost carrier’s systems overhaul is Eddy, Kambr’s revenue management software, which brings greater agility, fresh data insights and an intuitive working environment for its analysts.


2. What is the Difference Between Origin & Destination and Leg/Segment Inventory Controls?

When it comes to revenue management, there are two competing optimization strategies — origin and destination (O&D) and segments. In this 101 piece, we took a look at the definition of these two approaches and some of their characteristics.  


1. Lufthansa Group Shares the Details of Its Continuous Pricing Solution

In order to demystify the emerging technology, we decided to go straight to the source and interview Simon Rimrod, Head of Revenue Management Pricing / Head of Revenue Management Systems & Solutions, Lufthansa Group and Arber Deva, Senior Director, Head of Distribution Solutions, Lufthansa Group about their continuous pricing solution.


Once again, we'd like to thank all of our readers and followers. We can't wait to show you all what we have in store for 2022!